Project: Casa

CASA – Circus and Street Arts Circuits

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Workshop: International marketing and communication tools for companies in circus and outdoor creation

Thursday the 1 December 2016 @ 09.00-17.00 in Subtopia
In the context of CASA, Subtopia now organises for the second time a workshop in international marketing and communication tools for companies in circus and outdoor creation. It is a one-day training, led by international experts, with focus on strategies and tools. The workshop will increase your capacity to work transnationally, and give you insights in touring circuits and international opportunities.

The workshop in Subtopia is open to companies based in Sweden. A maximum of 25 participants can take part, maximum 1 representative per entity/project/company. If more than 25 people sign up, priority will be given to artists with specific shows that will tour in 2017. The workshop is for free. Working languauge: English. All participants are expected to bring their marketing materials, come with questions on different strategies and markets they want to investigate. You can take the workshop again even if you did it last year, since the speakers are different this time.

Sign up by sending an email to Kiki Muukkonen, at the latest the 20th November 2016.

Optional: See Cirkus Cirkör´s show “Limits” in Dansens Hus together with the group in the evening, the ticket is included for free in the workshop for those who sign up before deadline! There are a limited number of tickets, first come first served.


Cécile Imbernon is the co-founder of La Chouette Diffusion, where she has chosen to support emerging projects in circus. The projects selected by La Chouette are selected for their strong artistic work, their technical qualities and the consistency of their projects. Cécile has worked as responsible for Public Relations at the Theatre Massalia in Marseille and for Pole Jeune Public in Toulon, and then making the programming for young audience and cultural development of the Rio Loco Festival in Toulouse. After some time in Belgium, she is now back in Toulouse, from where she tours several companies within La Chouette Diffusion. Cécile is a Masters graduate of Cultural Development at the Institute of Political Studies in Lille.

Malin Brereton is since 2013 working as a producer for Cullbergbaletten, where she is responsible for all productions. Normally part of her job is to sell the productions in Sweden, at the moment however she is also working on the international touring. Before Cullbergbaletten she worked as producer at the Barbican Theatre in London, where she was responsible for producing their own work, as well as working with internaitonal co-productions big and small She also programmed work from all over the world, across all genres of performing arts (opera, theatrem dance, circus, live arts and everything in between).



Yohann Floch is a freelance consultant for arts organisations, taking part in the implementation of activities in several international cooperation projects as well as regularly leading workshops and seminars on cultural policy. Working internationally, he delivers lectures in universities or talks in professional meetings. Yohann is leading FACE, an international network of arts organisations that supports and promotes contemporary cross-disciplinary art forms. He is also an expert at the Fondation de France program which provides grants to young entrepreneurs, and a board member of On the Move network, as well as committee member of several other networks and programmes in and beyond Europe.

CASA is a European support programme designed by five arts organisations: MiramirO (Belgium), SirkusInfo Finland (Finland), Cirqueon (Czech Republic), FiraTàrrega (Spain), Subtopia (Sweden)

Together they join forces to equip professionals from the contemporary circus and outdoor creation sectors to work and cooperate transnationally, raising their capacity to work at international level.

CASA aims at unfolding work opportunities, helping practitioners to access international markets and make new connections by developing their knowledge on different cultural contexts and artistic environments.

CASA will make both professional expertise and quality information accessible, and facilitate the sharing of knowledge and know how, in order to diversify approaches and work methods. There will be guides for each participating country and so far there are four that you can download here:


You can read more about the CASA project in this interview with John Ellingsworth and at the CASA webpage

Participating organizations:,,,,


With the support of The Swedish Arts Council and European Union Creative Europe Programme